Social Media Marketing Strategies to inspire you!

Social Media Marketing strategies can take a shape in different ways. There are a lot of campaigns around the world that left a fingerprint in the marketing field. Many of these campaigns in different industries usually launch a hashtag across multiple platforms. This can help in spreading the campaign wider and increase the interaction between the users, clients, and customers.

Today, we are going to discuss some kinds of these strategies done by international brands.

User Generated Content

What is user-generated content?

User-generated content is specific content created by customers and published on social media or other channels. It is a great way to get people talking about your company or business.

According to some numbers:

• 48% of customers say that UGC is a great way to discover new products.
• 41% of consumers will be tempted to purchase a product with as few as one to four reviews.
• Millennials are of the opinion that UGC is 35% more memorable than other media.

Types of user-generated content

• Images
• Videos
• Social media content
• Testimonials
• Product reviews
• Live streams
• Blog posts
• YouTube content

Example of user-generated content:

Apple campaign: “#ShotOniPhone”

Each year, smartphone cameras get fresh updates on resolution, lenses and more. Apple started a “Shot on iPhone” campaign as a simple challenge after realizing that their customers were not satisfied with the camera capabilities of pictures in low lights.

The challenge invite iPhone users to take photos and videos, and shares them on the brand’s social media feeds under this hashtag. Then Apple used to select few up on billboards worldwide.

The various interaction with the challenge, and the incredible photos and videos that were published by real users made the iPhone camera quality much more convincing to others and regained the trust back of its users. The campaign has more than 25 million posts on Instagram and the number is still ongoing.

Such a Social Media Marketing Strategies will make the users feel like a part of the community. And Apple users here felt special when they used their visual content in Apple’s ads worldwide.

Entertaining challenges

The rise of TikTok had increased the spread of challenges. A platform that became popular based on its ability to engage with others quickly through many challenges, trends, and memes.

Pringles: #PlayWithPringles

The #PlayWithPringles campaign began in Europe after seeing that TikTok users already creating content with their cans. Pringles created a challenge that turned into a brand campaign. When the initial creators posted, the challenge went viral with more and more content among users. For example, many jumped into the can to change clothes, some passed it from one screen to another and others used editing and effects on the platform.

It is one of the most successful social media campaign examples on the platform. After just five months the results came with over a billion views across 278+ million videos.

Sometimes the simplest ideas achieve the most impressive results. Pringles didn’t set many rules but allowed TikTok users to play with the can and have fun. In return, two million people buy a Pringles can, shooting their own content and then sharing it.

Emotional marketing

What is emotional marketing?

Emotional marketing is a type of marketing that uses basic emotions to reach the targeted audience. It can also increase customer loyalty, build trust between your brand and the customer, as well as improve the customer experience.

Emotional marketing appeals directly to the heart of people. It does not matter whether the marketing message uses positive emotions such as happiness or negative emotions such as fear; it moves people to act based on emotions.

According to studies, customers who have an emotional relationship with a brand will likely recommend the company at a rate of 71%.

Types of emotional marketing:

• Instant Gratification
• Happiness
• Trust
• Anger
• Fear
• Sadness
• Belonging
• Leadership
• Values
• Pride

Example of emotional marketing:

Coca Cola: #choosehappiness

The message of “Choose Happiness” is that you should choose among the red, green, black and white versions of its product. All four Coke brands are featured in the product shot in the ad.

The film, created by Ogilvy & Mather Amsterdam represent the energy and happiness of young people embracing life to its fullest.

Watch the ad here: https://youtu.be/JBg_sJzyycg

After the video released, the customers were then given the opportunity to hang their declaration of joy on the huge Coca-Cola branded pin board wall, where photos and videos were taken and uploaded instantly to social media with visitors tagging and telling their friends of the #ChooseHappiness hashtag.

Personalized data

It’s known that companies are collecting data on their users to improve their experience and products better. The more you engage with the app, the more they know about you.

Spotify:2021 Wrapped

Spotify, the music streaming company, with over 422 million monthly active users worldwide. At the end of every year, they release a personalized summary of all the music you listened with your account.

Every user’s Wrapped summary is accompanied by graphics that are instantly shareable. But Spotify’s campaign didn’t start or end there. The Wrapped experience had quizzes, slides, videos and personalized playlists.

Partner with other brands

One of the most effective strategies in marketing is the collaboration that happens between two brands. Where in the success of one brand brings success to its partner brand, too.

BMW & Louis Vuitton

In this partnership, BMW created a sports car model called the BMW i8, while Louis Vuitton designed an exclusive, four-piece set of suitcases and bags that fit perfectly into the car’s rear shelf.

Not only does the luggage fit perfectly size-wise, but its design and appearance fit perfectly with BMW’s image: sleek, masculine, and high-quality. Turns out both the luggage and some parts of the car’s interior use carbon fiber, strong-yet-light composite material.

“Our craftsmen have enjoyed the challenge of this very special project, using their ingenuity and attention to detail to create a truly made to measure set of luxury luggage. This is a pure expression of the art of travel.” Said Patrick-Louis Vuitton, head of special orders at Louis Vuitton.

Hopefully, these examples we chose will give you some inspiration and general outline about how things work in social media and marketing in industries.

Looking to do something like that for your business, Talent Minds Agency is ready to help you. Call us today at +961 3 954 864.