Companies and businesses are now fully aware of the importance of social media marketing. Managers are running to prove their brands among competitors so make sure you are well equipped with all details.
We talked before about the steps of creating a social media marketing plan, and now I am going to give you some tips to take into consideration while drawing your plan.
1. Creativity matters
In social media, it is not enough to just know how to create plans and strategies. Sometimes all you need to succeed is to be a little more creative than your competitors. Imagine all the managers are applying the standard rules of a social media marketing plan, then what will make this industry unique from others?
The answer is Creativity.
Not everything you are going to post is going to be noticed. In fact, many posts are scrolled down every day without any engagement from people. Therefore you need to attract your audience with some creativity.
2.Trust the process
It may take a while for your business to grow, and for your number of followers or likes to be increased. Don’t give up, keep pushing your content in a creative way for your targeted audience.
Tom Martin of Converse Digital says that most social media marketing strategies tend to take about 6 months to see any result. He writes, “Established brands by and large can expect a faster uptake in their social efforts. Likewise, consumer brands were seen as having a bit easier time than B2B brands, especially in niche verticals.”
3.Keep an eye on trends
It is known that social media is in a cycle of development constantly. One of the success factors and growth is to go along with trends and what the market wants to see. For example, maybe your audience years ago was Facebook, but nowadays they convert to Tiktok, you should be ready to convert with them and feed them with suitable content.
There are many tools that can help you in tracking the trends and the most talked about topics at your location. Here are the most used:
4.The power of Word of mouth
You are between two products. The first choice is not known among people, while the second one is recommended to you by friends and people. Then what will you choose?
Of course the second one!
This is the power of word of mouth. It can increase the visibility and credibility of your brand. Building relationships with people is extending these relationships to social media has benefits beyond simple measurement.
Building Your Word-of-Mouth Marketing Strategy should be from the essentials between your plans. But always remember that by providing a positive experience and running a tight plan, you’re already halfway there.
5.Remember to respond
To humanize your brand, it is important to interact with your customer queries. If you take a lot of time to respond or don’t spend time interacting with your target audience. This gives the impression that you are not interested in what they want. Statistics show that over 80 percent of customers expect businesses to reply to their social media messages within 24 hours. In addition to publishing high-quality and relevant content, make sure you’re keeping an eye on each platform you use and communicating with your audience.
Social media marketing can be hard work. But the benefits are limitless. If you find this article useful, give it a like, share it and sign up for Talent Minds newsletter to receive the latest updates!
If you want some tips in social media marketing feel free to contact us at +961 3 954 864.
Any thoughts about other secrets? let’s discuss it in the comments below!