5 Social Media Marketing tools to use in 2022!

As everything is evolving and advancing, so are the tools used in social media marketing. Such tools are helping in saving the efforts and time of many businesses within its features. There are specific tools for each type of task like advertising, analytics, engagement, automation, management, or some tools that are all in one task.

You don’t have to worry about handling all the tasks of different platforms, the tools will do!

Here are some social media marketing tools we chose for you to facilitate your work while implementing the strategies.

Top 5 Social Media Marketing Tools

1. Buffer

Buffer can manage multiple social media platforms. It allows integrations with other tools as well as extensions, and plugins. It is used to optimize planning, collaborating, and publishing. All these can be done from one simple dashboard. There’s a free version to can begin with. The paid version comes with more options.

• Schedule of content across social media.
• Special tools & tip Instagram posts/campaigns.
• Craft effective posts for each of your social media accounts.
• Depth insights are available for all platforms.
• Measure your marketing performance with the right social media marketing metrics.
• Create reports of your social media performance.
• Analyze your content performance across multiple social channels.
• Use solid recommendations to enhance reach, strengthen engagement & drive sales.

2. Buzzsumo

BuzzSumo offers insights about the content and its performance on the web and social platforms. These insights can inform you which type of content interacts the most with your audience. In addition to that, you can check how your competitors’ content is performing. BuzzSumo allows you to monitor when somebody mentions your brand, your competitors, or a specific keyword.

3. Canva

Since the visual content is the halfway to success, it is important to meet tools that can help you in creating these types of content.

Canva allows you to edit photos and create ads, stories, invitations, business cards, flyers, lesson plans, backgrounds, and thumbnails within an extensive library of professionally designed templates. You can even upload your own photos and add them to your library. And most of these features are for free.

Canva Free gets you more than 250,000 templates, more than 100 design types, hundreds of thousands of photos and graphics, collaboration, and 5GB of cloud storage.

4. Mail Chimp

Mail Chimp is no longer just meant for email marketers. This service has integrated with Twitter, Facebook, and Instagram and you can now manage, retarget, and schedule organic posts through Mail Chimp. The platform also provides analytic data for the performance of the content. In another word it allows marketers to manage their email and social media campaigns from the same place.

Mail Chimp’s Free plan doesn’t include retargeting ads or post-scheduling features; the paid plan starts from $14,99 to $299 per month.

5. HubSpot 

HubSpot is a CRM, inbound marketing, and sales software platform. This tool helps your business to target the right audience, attract more website visitors, convert leads, and retain more customers. In addition to that, you can organize, automate, and keep track of every interaction and activity that happens within your business. As an extra feature, you can use HubSpot tools to host web pages and landing pages and create blogs and email sequences.

There is plenty of tools, some are trusted others are not. We just listed above some of what you can benefit from. And as a piece of advice, it’s important to understand each tool with its features to decide the right choice that suits your business. If you need any help Talent Minds agency is ready to help you choose the best tools for you and to handle your work through them.