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Social Media Platforms to Use in Marketing 2022
Social media has been invading our world for centuries ago. Social Media platforms and tools became a must for businesses and personal staff year after year.
But the important question here is, what are the most useful platforms in marketing for small and big businesses? Find out in this article the top social media platforms used and what features they have.
According to the Global Overview Report 2022:
“4.62 billion people around the world now use social media, 424 million new users have come online within the last 12 months.”
Social media marketing platforms for business:
Facebook is the largest social media platform globally. It was launched in 2004. People of different range of age groups use it to communicate with friends and family, create community, participate in groups, find and visit businesses near them, and follow brands.
The best way to drive action from your audience on it is to use Facebook ads. Users click on 12 Facebook ads on average every month.
Instagram was Launched in 2010. It is a social network that you can use, to grow brand awareness and launch new products. Instagram is considered a visual platform that allows you to build your brand and connect with followers personally through images, videos, and reels. 81% of people use Instagram to research products and services. You can create a business account and benefit from the insights that will help you understand your audience and their engagement to interact with them correctly.
It is known as a place to get the latest updates and news from it. Twitter was launched in 2006. If your business is related to entertainment, sports, politics, or marketing you will find your audience there. On Twitter, brands have an opportunity to build their identity. You can be clever and creative through tweets and threads, but at the same time informative and helpful to make your current or potential audience join the non-stop conversation.
Linked IN
If you are searching for a B2B marketing platform, LinkedIn is the best choice. It is considered a professional network. A place to express your business and build your brand in parallel with your business brand. Studies say that Linked in makes up over half of all social traffic to b2b websites and blogs.
Tiktok
The fastest growing social media platform is TikTok, as it took only five years to reach one billion monthly active users.
Tiktok is known among people as an entertainment application. If you decide to grow up your business on it, you have to find ways to use it as a marketing channel by taking advantage of the trends and ideas to promote your products and services.
Every business owner is looking to benefit from social media, it’s helpful to know about the most popular social media out there right now. This will allow you to optimize your brand reach on social media, engage with the right audience, and achieve your social media goals.
The most important question is does the social media platform you chose the right fit for your business and you? Does it fit your brand image? Is your target audience using that social media platform?
All these queries and much more can be handled by Talent minds team according to your business in any industry through social media marketing solution! Contact us today to discuss your goals and what solutions fit the most.
