Businesses nowadays cannot grow and develop without an online existence and identity. To achieve this, you need to hire a digital agency or a freelancer to set up and handle your goals, needs, and campaigns. But how would you choose the right choice for your industry?
In this article, we will discuss the main differences between digital marketing agencies and freelancers. But first, let’s backtrack for a minute and highlight some basics out the way.
What is a digital marketing agency?
A digital marketing agency is a resource that provides a wide variety of marketing services and solutions under one umbrella. These solutions the businesses typically use to get up to the top in its industry.
What is a freelancer?
A freelancer is an independent marketing consultant. A freelancer uses the internet and various online platforms for getting clients and delivering their projects. He or she is responsible for all the processes alone, whether it be website building, SEO, or social media management.
Freelancer vs. Digital agency
Most freelancers have usually worked in a few companies before deciding to become a freelancer. When you are hiring a freelancer, you should pay attention if he or she has experience or worked before in your industry field. It will be hard to find a freelancer with a wide range of focus skills, which means you might have to look for more than one. Explaining your vision and needs again and working with more than one freelancer will cost you efforts and time.
With a digital agency, you’ll get a group of experienced team marketers and specialists that will likely have a huge range of skills. They will all be on the same page when it comes to what works and suits your business.
A freelancer might take longer to finish a project due to a lack of resources and access to digital tools, while digital marketing agencies have more resources in place to finish up your campaigns and strategies quickly.
Freelancers can be more flexible in communication with you, but not all freelancers are online and available all the time. Besides, they may charge you for working extra hours. Digital marketing agencies usually have a schedule to communicate with clients on weekly or monthly calls. In addition to that, a digital agency is able to offer you a comfortable schedule that suits your time.
When hiring a professional team, you will have fewer worries. All you need to do is provide them with guidelines and the result you want to achieve. All the rest depends on the team. You only pay for the services and wait for the result. Hiring a digital marketing agency is the best choice. You won’t have to worry about solving every small issue that occurs, there will be a team who will take care of that for you.
After scanning the main differences between a freelancer and digital marketing, if you decide that the best option for you is a digital marketing agency, choose Talent Minds agency. We will provide you with the services that suit your business, within our team with more than 6 years of experience in marketing and advertising services in Lebanon, and the MENA.
Schedule a free consultation at +961 3 954 864.