Client's Goal
• Grow more sales.
• Highlight exclusive items and high-quality products.
• Generate high online sales rates.
• Targeting the right audience that fits perfectly for the brand’s items’ specifications and prices.
• Increase the walk-in to the store
• Highlight exclusive items and high-quality products.
• Generate high online sales rates.
• Targeting the right audience that fits perfectly for the brand’s items’ specifications and prices.
• Increase the walk-in to the store
Solutions Recruitment
With the ongoing financial crisis and the fact that people gave up on items other than essentials, it was vital to highlight the strength point to encourage the prospects to actually buy the items through a series of well-planned campaigns.
- Discounts
- Highlight exclusivity
- Targeting the right audience in every aspect (Geographically, interests, the goal of the campaign…)
- Choosing the right posts to advertise, in order to get the needed results, promote the needed products, and reduce the cost of random boosts.
- Working on a Sales Funnel strategy to help the audience make the final decision of purchase.
- Discounts
- Highlight exclusivity
- Targeting the right audience in every aspect (Geographically, interests, the goal of the campaign…)
- Choosing the right posts to advertise, in order to get the needed results, promote the needed products, and reduce the cost of random boosts.
- Working on a Sales Funnel strategy to help the audience make the final decision of purchase.
Results
With the online and offline efforts done, the store was able to achieve great milestones in social media marketing!
Reach: 4 Million
Profile Visits: 667.1K
Increase in Followers by 30k
Ads reach: 1,462,422 people
Ads Engagement: 95,891
Videos (minutes viewed): 630.9K (up by 7102%)
Video Engagement: 9.7K (up by 6685%)
Reach: 2.2 Million
Profile Visits: 257.6K
Increase in followers: Exceeding 28k
Videos (minutes viewed): 278,026
– Business addresses: 10K taps on the profile.
– Receiving around 50,000 messages with an average of 70 messages per day (aside from WhatsApp messaging)
– Ads click 642,788.
– Reaching a Cost per link click average of 0.01$ after it was an average of 2.44$ which indicates the increase in ad effectivity and reach.
– Before the social media marketing and online ads campaign, this business didn’t have any orders outside the store and the walk-ins were low. After these planned campaigns, the sales rate and online orders increased by 1000%.
With the Talent Minds team, our client is expecting to expand the world with its website and presence on Google in the coming months!