Food & Beverages Industry

Big Bite Case Studies

March 22, 2024

Food & Beverages Industry

Our client is a Fast-food & Fried Chicken restaurant considered a startup restaurant based in Kinshasa, Democratic Republic of Congo in Africa. It provides a variety of fast food, most notably sandwiches and fried chicken.

Client’s Goal

- Brand Awareness: as a newly launched restaurant.
- Communicating with the audience.
Work on building customer loyalty through vouchers, giveaways, and gifts.
- Strengthening communication between the public and the restaurant through engaging and interactive content posted on social media platforms.
- Increasing the spread through communication and targeting a larger audience segment through paid advertisement on social media platforms.

Solution Recruitment

- Creating awareness as a newly launched restaurant with a special campaign
- Raising awareness around menu items and quality and Highlighting the food menu provided by the restaurant and the diversity.
- Create a QR code menu
- Promoting and Advertising offers and new items.
- Promoting location.
- Creating engaging posts to communicate with the community.
- Working on content in French language and going along with the audience in Congo
- Hosting Giveaways
290586 - Ads reach on Facebook
11731 - Ads Engagement on Facebook
169605 - Ads reach on Instagram

Results

Facebook Reach: 836,330 Up by more than 663.9%
Instagram Reach: 68,239
Facebook Profile Visits: 21,109
Instagram Profile Visits: 6,440 up by more than 5,000 visits.
Up to 6000 new real followers on Facebook
Up to 1500 new real followers on Instagram.
4,907 link click to order via whatsapp during 3 months
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