What is Instagram Marketing?
Instagram was launched in 2010 with 25,000 users in one day. From the beginning, it was just like any other platform focused on photos. With -development, Instagram has released dozens of new tools and features for businesses.
Instagram marketing is to spread awareness and grow your brand identity, audience, leads, and sales using the Instagram platform.
Before starting your Instagram marketing campaign, you should know and study your goals, audience, and what you need from Instagram to add to your business.
There are two Orientations on Instagram marketing:
- Paid techniques: influencer marketing and advertising.
- Unpaid techniques: organic content, posts, stories, comments, and shopping tools in addition to that interacting with other users’ content.
Importance of Instagram Marketing for business
Instagram is the perfect channel to reach a huge audience with over 1.4 billion users active users monthly.
Why it is important to use Instagram for marketing?
Instagram facilitates maintaining your relationships with customers. People enjoy being connected with their favorite brands. Studies say that 90% of users follow at least one company on Instagram. Businesses have learned that building a visual presence on Instagram can build a successful brand from scratch, Whether through regular photos, videos, or Instagram Stories.
Instagram allows businesses to reach a wide audience through the use of hashtags, tags, and other targeting options. By posting high-quality content, businesses can build a strong presence on the platform and increase brand awareness. In addition to that businesses can show that they value their customers by interacting with them and responding to their comments and messages.
How can Instagram affect your business positively?
- A social network including Instagram helps users discover new products or services.
- Allows you to get feedback from your audience through likes, comments, and messages.
- Offers a set of tools that allow users to shop and add to a cart right from Instagram.
- With ads manager and boosting you can choose the precise audience according to demographic data, interests, behavior, and more.
- With Instagram analytics tools and insights can measure your ad performance. You can track outreach, total campaign spending, the number of purchases, cost per purchase, conversions, and more.
- Visual content is more engaging than text.
- Humanize your brand by sharing user-generated content and uploading photos that reflect your values and mission. This content can build trust that leads to long-term customer relationships.
An Instagram algorithm is a group of rules that make your content rank on this platform. Understanding it can help achieve your goals faster.
These algorithms decide what content shows up, and in what order through users’ feeds, Explore Page, Reels feed, and hashtag pages. According to their quality and how much they are providing benefit for the audience.
Whose posts are you interacting with? What type of content do you engage with? If you love Sport content, the algorithm then will continue to serve you that type of content you love.
In addition to the interest factor, there are some impacts on why a post lands in someone’s Home feed more than others. These include:
- Image or video quality
- Uniqueness and Freshness
- Violations of Instagram’s Community Guidelines
- Reported content
How to set up Instagram Business Profile
You can switch your personal profile to a business account and benefit from accessing more features that can help you grow your business.
- Go to your profile and tap in the top right-hand corner.
- Tap Account.
- Choose Switch to Professional Account.
- Select a Category for your business and tap
- Tap OK to confirm.
- Tap Business.
- Tap Next.
- Add Contact details and tap Next, or you can skip this step.
With a business account, you can have access to insights that display for you details of who is engaging with your account. You can track your performance, access, and discover professional tools.
It’s 2022, all you need is to have an Instagram Business account, and to recognize the features and the algorithms of this platform to start growing your business. Talent minds team can help you understand your audience and your goals with Instagram marketing campaigns and strategies to empower your business through Social Media Marketing solutions.