The Middle East region is evolving rapidly with the huge growth of digital marketing in the world. Every business, whether a startup or a global business based there, should stay up to date with the current trends in digital marketing.
People in the MENA region are influenced by worldwide trends. What helps this region to adapt quickly is that the demographic structure of the Middle Eastern countries is under the age of twenty-five. This segment of age spends more time on social media than others. In this case, businesses always find a great opportunity to direct their vision commensurate with global developments to meet their audience’s expectations.
Since we are in the last quarter of 2022 and we are heading to 2023. This article will showcase some digital marketing trends that will continue to widen in the coming years.
Social media influencers are partnering with businesses or individuals who have brands to spread brand awareness and reach new customers. According to studies, Influencer Marketing Will Grow to $16.4 Billion by 2023. This technique has proven effective results if it is used correctly. As it is known audience tend to try new products and services that it is suggested by their ideal influencers or celebrities. Influencers have the power to drive more people toward the business through creative content.
A Chatbot is an artificial intelligence (AI) program. It is considered a form of digital marketing. Chatbot marketing is a technique that uses chatbots to promote a business. They can automate a large part of the marketing process, collects leads, answer customer service questions, takes orders, and more. As a result, this will improve the overall customer experience and increase sales and conversions. The most common chatbots in our daily lives are on our phones like Siri or Google Assistant.
Marketing chatbots are becoming more advanced and used more broadly. Their use will continue to grow in the future, and they will be more visible in different industries for marketing goals.
3. Short-form videos content
Short-form videos are the new way of delivering content in an informative entertainment way. The producers make sure that the key information will be delivered within the video.
According to studies, short-form video has the highest ROI of any social media marketing strategy at 30%.
With the spread of Tiktok videos and Instagram reels, videos with good quality are going viral easily. Short-form videos are expected to rise more and more in the coming years since it has been proven that audiences interact with them rather than.
4.Shop Feature on platforms
After covid-19, a wave of change has swept the shopping experience. Customers found that shopping online is easier and a time saver. Social media platforms took advantage of this situation and added the shop feature. This has facilities the process for the business and the customer. Studies say that 73% of businesses are currently selling on social media platforms and another 79% plan to within the next three years. For example, Instagram Product Tags let you highlight items from your catalog directly in your images and videos, so people can easily tap and learn more. Shoppable content on platforms like Facebook, Instagram, or TikTok that lets users buy without leaving the app is the backbone of social commerce.
Having a business in the middle east region have its challenges, strengths, weakness, and opportunities. As an owner, you should be aware of every change and trend that is happening outside to keep your business on track with the worldwide directions.