Keyword Research in the Middle East!

The Difference between Outbound and Inbound Marketing!

Keyword research is a part of the SEO campaign. This step will help you lead the campaign on the right path. Effective keyword research in Middle East contribute to achieving the SEO goals for your website and help you rank better for competitive keywords related to your product and industry. Having a business in the Middle East region is like any other place in the world but there are some details you should take care of for better results.

What is keyword Research?

Keyword research is the process of finding, discovering, and analyzing words, phrases, and search terms that your target audience use in search engines. Keyword Research can be short as one or two words, but it can also take the form of a long tail keyword as a phrase or a question.

In this article, we are going to talk about some points to take into consideration while doing your search.

1.Understanding the culture

If you are in the middle east creating Arabic Content, Keyword research in Arabic is similar to doing keyword research in English. Many of the keyword tools like Google Ads keyword planner, and SEMrush can help you search for keywords in different languages. In addition to the language, understanding the culture that you are heading to, is as important as other factors. What are the interests of this culture? For what do they search for and love the most? This helps you build specific unique content with the keywords and topics and communicate better with them across different markets.

2.Get ideas from your competitors

One of the methods in searching for keywords is to study your competitor’s keywords. How? copy your competitor’s website URL into Google’s Keyword Planner tool and view the keywords they are using. There isn’t much competition in a lot of Arabic industries, therefore it is easier to rank for many keywords with high levels of search volume. These insights and research will help you evaluate your website with more content by exploring more and better ideas.

3.Location of searching

While using keyword research tools, don’t forget to get search volumes for your location since you are targeting people in this area or if you are doing local research. You can include long-tail and specific search terms for example: “Digital Marketing Agency in Lebanon”, “Marketing in the Middle East region” “Full-service Marketing Agencies”, and “best marketing company near me”.

Most people search for their needs in a nearby business. You need to make it easy for consumers to find your local business on Google and other search engines.

4.Focus on a few keywords

It is better to try to rank for a few keywords than to focus on lots of keywords at once. By focusing on a few specific keywords, you will have a better chance to rank for those keywords. In addition, you will limit the scope of the search which leads to more depth in research related to your niche. This will give you much more value for each set of keywords.

If you need help in your SEO research, then Talent Minds Team – who have been working for more than 6 years with different industries in Lebanon and MENA region- is ready to help out. Just leave us a comment and we will reply back or contact us at +961 3 954 864.