The Difference between Outbound and Inbound Marketing!
In simple words, we can say that Outbound marketing is to push messages out to the audience while Inbound marketing is to pull them into the Marketing funnel.
Now after this glance, this post is going to present what is inbound marketing, what is outbound marketing, and what is the difference between them.
What is Inbound Marketing?
Inbound marketing – considered a new marketing concept- is a group of actions that focuses on attracting customers to the products and services. People search for services and products that fit their needs. Your effective content of these products should explain how they will answer customers’ questions and satisfy their needs.
Content can be in many interactive forms, such as social media posts, blogs, reports, guidebooks, webinars, infographics, white papers, email newsletters, etc.
Paid search and native advertising can be also considered inbound marketing tactics.
Inbound marketing strategy aims to bring up potential customers through the marketing funnel by building brand awareness, increasing customer engagement, and pulling them towards conversion.
At every stage of the funnel, there are types of content that align nicely with.
The four stages of an inbound marketing strategy are:
- Attract strangers to become visitors to your content through a blog, SEO, and Social Media tactics.
- Convert the visitors into leads by forms, call to action, and landing pages’ tactics.
- Close leads to customers by CRM, Emails, and workflow tactics.
- Delight means buyers will become promoters through surveys, social monitoring, and smart content.
Benefits of Inbound Marketing
- Content is educational and Informative.
- Inbound marketing is quantifiable.
- Everything can be monitored over time by metrics.
- Inbound marketing is up to date and continues generating leads over time.
- With Inbound marketing, your business can save money and experience higher ROI over time.
- Inbound marketing enhances the brand position.
What is Outbound Marketing?
Outbound marketing is a one-way conversation focusing on the product and why the audience should buy it. It pushed the messages to a wide audience, so making the strategies relevant and appealing to everyone is difficult.
Outbound marketing is often related to traditional marketing, like:
- Newspapers
- Radio
- TV
- Direct mail
- Advertising
- Events
- Billboards
- Cold calling
Benefits of Outbound Marketing
- Outbound marketing can reach people who haven’t heard of your products or services before, this help in building brand awareness.
- Outbound marketing isn’t something new to consumers. They are adapted to these types of marketing. They know that there will be ads in the Sunday paper or on TV and may trust those ads more than the ones presented to them on newer technology.
- Since the majority of the content of Outbound marketing is traditional, businesses can benefit from reaching audiences that are not always online.
To figure out which type of marketing fits your business the most, you have to study your audience and marketing goals.
Some businesses have found success in using only inbound or outbound marketing. While others have found a balance of both. Each one has its unique set of cons and pros.